The latest addition to Market Square is already generating excitement from people who know owner Laura Fellows and brought a welcome from a Lake Forest’s ice cream and candy stores.

“Lake Forest is a great community to open a business,” writes Sweets. “With every vacancy that is filled, foot traffic will increase. Best of luck from all of us at SWEET'S.”

Earlier: Yogurt and Sweet Shop Fills Last Open Spot on Market Square

With a logo sporting a decorated cupcake, Patch wants to know flavors and styles the people of Lake Forest and Lake Bluff would like to eat. Take time to complete the poll at the bottom of the story and we will publish the results later this week.

It appears owner Laura Fellows is no stranger to some people in Lake Forest and they have tried her cup cakes. Pride Haggerty has already issued a verdict.

“Our family has personally tried your cupcakes and they are delicious,” writes Haggerty. “Peter said they were the best cupcakes he has ever had. Your store is going to be a great addition to Lake Forest.”

Another reader, Annie, seconds the motion. “Laura's cupcakes are creative and delicious, not to mention probably the best I have ever had,” she writes. “My son and daughter have made it a point to try them all—and not one has disappointed.”

Broadacre Management representative Deborah McDowell, speaking for the owner of Market Square, told Patch Jolly Good Fellows will be a family friendly operation. Based on some of the comments to the initial story, people who know Fellows agree.

“(The) Shop was designed with our children in mind,” Sarah writes. “They will be encouraged to hang there (and there) will be many reasons why they will want to.”

Another reader, Marco Sangria, gave a simple endorsement. “Uum, yum sounds great,” he wrote.

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