North Chicago-based Buster Creative, Inc. received first place recognition at the 2012 Diagnostic Marketing Association (DxMA) Creative Communication Awards. The annual awards reception honors the “best of the best” in diagnostics marketing, advertising, and promotional programming. 

"We are delighted to win this award,” said Buster Creative’s George Demet, who lives in Lake Forest. “We continually strive to create memorable campaigns for our clients that help promote their brands.”

"The DX Marketing award is a nice confirmation that the work we create is recognized by our peers" added Alice Hlavin of Lake Forest, principal at Buster Creative.

Buster Creative won the award for its “Tap into the Future” campaign for DigitalScope, a groundbreaking online microscope slide imaging technology used in laboratory proficiency testing at the College of American Pathologists (CAP) of Northfield, IL.

Like “Google Earth” DigitalScope delivers an intuitive and dynamic viewing experience that enhances proficiency testing and education for laboratories. Buster Creative worked closely with the CAP to develop an integrated product launch campaign consisting of logo development, print advertising campaign, direct mail, email and web development.

To read more about this product launch, visit the Buster Creative blog.