BSVP On-Site talked with Kyle Domitrz at SES Chicago about Brafton, the content marketing agency, as well as what small business owners can do to build their exposure on the Internet.
VIDEO: http://www.bsvp.com/content-strategies-online-marketing/
The key is to create original quality content on a regular basis. For most small businesses it is difficult to find the time between running the business, meeting with vendors and eking out time with the family. Business like Blue Sky Video Productions and Brafton offer solutions to business owners and marketing managers who are looking to add blogs, social media and video to their marketing mix.
Dormitrz says that “One article a month is not going to do it. You need at least a few times per week, in volume but quality as well. So it’s important for quantity and quality.” But it can also be a mix of content that will help keep your audience engaged. The model that Blue Sky Video has created is, post our BSVP On-Site blog and accompanying video every Monday. Then post links to the blog to our social media channels such as Goolge+, Pintrest, Facebook Page, LinkedIn, Instagram and Twitter throughout the week. In addition, we also post and curate timely content about video marketing, youtube content strategies and other subjects that interest our customers and our followers.
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Because the posts are spread throughout the week, we don’t end up spending a big chunk of time in any one day.
We are interested in your thoughts, either about what you think of this or any of our posts, or how you balance your social media and content marketing with your traditional marketing and sales.
Find out what's happening in Lake Forest-Lake Bluffwith free, real-time updates from Patch.
Bruce Himmelblau is a Producer & YouTube Strategist at Blue Sky Video Productions located in Lake Forest, IL and a member of the GLMV Chamber of Commerce
