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Spending On Valentine's Day Gifts Goes Up. What Will You Be Buying?

The average person will fork out $130.97 on Valentine's Day gifts, according to a national survey. That's up slightly from last year. How much do you plan to spend on your Valentine?

Love — and money — are in the air this time of year.

Americans are expected to spend $18.6 billion on Valentine's Day gifts this year, according to the National Retail Federation, citing a survey by BIGinsight. That comes out to $130.97 per person, which is up from $126.03 last year. 

Perhaps not surprisingly, men will outspend women, with an average of $175.61 each compared to $88.78, according to the survey. While most of that spending is going toward significant others, 20 percent of people plan to buy a Valentine's Day gift for their pet.

Yet there's hope for those who place a premium on quality time together instead of gifts. According to a study by Discover Financial Services, a majority of couples prefer to spend time together than to exchange expensive gifts. The study also found that 28 percent of people plan to spend absolutely nothing on their Valentine.

Patch wants to know how you celebrate Valentine's Day? Does the average amount of spending sound reasonable or excessive. Let us know in the comments below.

Here are some other interesting facts from the BIGinsight survey:

  • 51.0% of people will buy candy
  • 36.6% will give flowers
  • 19.7% will buy jewelry
  • 15.6 percent will buy clothing
  • 15.0 percent will buy gift cards

To combine a splurge with some quality time together, many couples will have a special dinner out on either Thursday, which is actually Valentine's Day, or over the following weekend, according to a survey by OpenTable.com

Those romantic diners will spend on average $139 on their Valentine's Day dinner, according to the survey, which is 63 percent more than the typical $85 tab.

sibuna February 11, 2013 at 08:04 PM
The average person will fork out $130.97 on Valentine's Day gifts, according to a national survey. The average person is an idiot. Why cave into such a bogus "holiday" that is purely money-driven and guilts everyone into thinking they "must" buy a card and gift for their loved one! Go to any store late in the afternoon on any given Valentine's Day and look at all the foolish men scampering around at the last minute in search of a gift and card for their wife, girlfriend, lover, whomever. And they wouldn't be doing that if said wife, girlfriend, lover were foolishly expecting such because holy moly should the men come home without bearing a gift, why, that would mean *GASP* they don't love you!!! If my husband dare so much as buy me something for this absurd day, I would be livid....and he knows this. I much rather have him give me a gift or card for no other reason on any non-holiday simply because he was thinking of me, and not thinking of the pressure he was under from society into doing so. If you participate in Valentine's Day, you are a fool. And if your loved one doesn't care about what you believe in and still expects a stupid stuffed animal or box of garbage candy, then she's the bigger fool.

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