PERSONAL BRANDING – Packaging Your Potential

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 Lake Forest-Lake Bluff  See map

Presented by: Suzanne Coonan, Principal & Executive Coach at Aerial Leadership, Inc., & former LFGSM VP of HR

     Individuals are more likely to hire or refer people they know, like and trust. Just as companies invest in marketing to build the brands of their products, today individuals are finding value in marketing themselves. The product is YOU. Volvo is known for safety and engineering design.  Nike communicates best in class sports performance. What are you known for? It is more important than ever that your “personal brand” communicate your expertise, qualifications and how you create value for your current or future company.

     In this interactive presentation individuals will gain a better understanding of the importance of articulating and communicating what makes you unique and how to package your potential. You will learn:

  • Why uncovering and managing your
    personal brand is so important

  • How personal brands communicate expertise and value

  • Ways to identify your value proposition and what makes you unique

  • Ideas for communicating the value of your career accomplishments and achievements

  • The importance of investing in your personal brand

Suzanne is an experienced Human Resources leader, consultant and executive/career coach. She has nearly 20 years of experience in the human resources field
including past positions at an MBA school, a legal publishing company, a technology consulting firm, and at Hewitt, a benefits outsourcing and consulting firm. She excels at strategic thinking and translating challenges
into organizational initiatives that solve business issues. Suzanne has been recognized for her exceptional interpersonal, facilitation, coaching, and leadership skills.

Free for members; $10 fee for non-members


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