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Navigating Facebook as a Business

Does your business have a Facebook page? Do you understand all the analytics to the page? Today we’ll focus on the term “People Talking About This.”

Does your business have a Facebook page? Do you understand all the analytics to the page? Today we’ll focus on the term “People Talking About This.”

What on earth does “People Talking About This” actually measure and entail? In short, this new Facebook metric calculates only direct interactions with the business page. The metric is crucial because “it emphasizes interactions beyond an initial Facebook like” (Darwell 2012).

The metric refreshes every seven days, and increases when viewers “like” the page; post on the wall; “like,” comment or share a post; RSVP to an event; mention the page in a post; tag the page in a photo; write a recommendation; or check in to the page. While majorities of the metrics on the Facebook business profile are hidden to the public, “People Talking About This,” is publicized. Interestingly, unlike the page’s “Likes,” the “People Talking About This” feature is delayed (about two days behind), thus administrators and page viewers are not capable of attaining the immediate numbers, but rather the days prior. The combined calculations of the discussed displays are meant to indicate how well a page engages their fans. Thus, it is important to consistently captivate and absorb the audience’s attention on a daily basis.

Further, the metric is available to single posts in addition to the engagement of the overall page. This unique number allows administrators and viewers to see how much one particular post accomplished in terms of likes, comments, shares, and views.

Why is this important to a business owner? This information is shared every time someone

  • Likes the page
  • Posts on the page
  • Likes, comments, or shares your post
  • RSVP’s to an event
  • Mentions and tags the page in a post or photo
  • Writes a recommendation
  • Checks in

And increases your chance of people finding out about you and your brand through Facebook.

 

Source: http://www.insidefacebook.com/2012/01/10/people-talking-about-this-defined/

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Bruce Himmelblau February 06, 2013 at 11:25 PM
Lori, Good article. But, what type of posts get people to talk about them? And how do they get the word out? I think that it depends on who the target audience is for the business. Most business owners who think that all they need to do is join Facebook, with it's over 1B active users, and they're set. These are probably the same people who just put up a website and wondered why they didn't get a big spike in business. The key to getting Likes or People to Talk About a page is highly dependent upon the content. Posting a new sale or pictures of your new line of shoes is not going to get people to talk about you. If you want to advertise, Facebook is not the place. It takes content to engage your current and new customers. Information like this post that offers your take on a particular item. Last October, this site was buzzing with election comments. That was engagement. You shouldn't talk about politics to get the conversation going about your business (Unless you want to follow the Chick-fil-A model). Instead, post interesting and engaging info about trends in your industry. Identify tent pole events and how they relate to your customers. For example, I recently posted a blog that connected video marketing and the Superbowl. http://bit.ly/WRRh1A Then I shared the post across all of my social networks - Facebook, Twitter & LinkedIn. So, create good content, then share it, and people will start talking about you too.
Lori Tisinai, President of Computer Concepts USA February 11, 2013 at 07:37 PM
Bruce, Thanks so much for the comment and spectacular insight as to what posts/content is most attractive to visitors. Very helpful! -CCUSA

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